Billy Apple Cider – Art or Object?
Billy Apple has been blurring the lines between Art and Commerce since the 60’s. Billy is once again pushing new boundaries with the launch of Billy Apple Cider.
Billy Apple Cider comes in two variants: Fuji red apple cider and Granny Smith green apple cider. Produced in 330ml cans, the cider comes in two graphically distinctive 4-packs and is sold in 6 x 4 pack outers, shrink wrapped for protection and convenience.
The Artist: Billy Apple is one of New Zealand’s most significant artists. In 1964, Billy exhibited with contemporaries including Andy Warhol and Roy Liechtenstein in the ground-breaking show American Supermarket, in which a New York gallery was transformed into a supermarket space, effectively blurring the boundaries of commerce and art. It was the show that many believe marked the birth of the pop art movement. Since that time, Billy’s work has continued to explore and interrogate the lines between art and commerce. Today, some 50 years later, Billy is still breaking new ground, this time bringing the art gallery into the consumer market, with the launch of this distinctively designed and deliciously unique cider.
Billy Apple – The Taste: Crafted from Fuji red and Granny Smith green apples to produce two distinctive, fresh and natural tasting ciders, Billy Apple presents a delicate balance between sweetness and natural flavours. With a light effervescence, Billy Apple Cider makes for a delicious and refreshingly light, not too sweet cider, loved for its universal appeal.